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Seaway Trail: Experience The Journey
NYSG's Dave White Coordinating 30th Anniversary Road Tour

Seaway Trail: Experience The Journey Touring NY-PA America’s Byway along Great Lakes July 13-18

Contact:  Teresa Mitchell, 315-646-1000

SACKETS HARBOR, NY, July 10, 2008 - The Seaway Trail: Experience The Journey tour of the 518-mile America’s Byway that parallels the Saint Lawrence Seaway and Great Lakes shoreline of New York and Pennsylvania is adding activities and participants to a week-long tour July 12-18.

The Seaway Trail: Experience The Journey tour is collecting data and comments from residents and travelers on the byway and offering a prize wheel with various Seaway Trail branded products to those who participate in the survey. The survey data will be factored in to Seaway Trail, Inc.’s project to revitalize the 30-year-old byway’s brand.

Date will be collected from the byway’s business owners, attractions operators, and service providers at by-invitation-only Brand Story Workshops in Rochester on July 15, in Niagara Falls on July 16, and along Seaway Trail Pennsylvania in Erie on July 18. Project consultant TippingSprung will be conducting the interactive workshops that assess past, present and future concepts for the promotion and development of the byway.

The Seaway Trail: Experience The Journey tour is expected to visit, weather permitting, on:

  • July 12  Alexandria Bay and Clayton

  • July 13  Cape Vincent French Festival

  • July 13  Sackets Harbor at Seaway Trail Discovery Center

  • July 14  Oswego and Sodus Point Beach

  • July 15 Port of Rochester (Brand Story Workshop) and Waterport

  • July 16  Niagara Falls (Brand Story Workshop) and Buffalo waterfront

  • July 17  Lake Erie Seaway Trail Visitors Center at Hamburg and Fredonia

  • July 18  Erie PA Convention Center (Brand Story Workshop).

“Talking with consumers, travelers, our business members and those we would like to join us in our mission to enhance the economic impact of the Seaway Trail region through tourism will provide us with valuable data that will drive the revitalization of the Seaway Trail destination brand for the next 30 years,” says Seaway Trail President and CEO Teresa Mitchell.

New York Sea Grant Recreation and Tourism Specialist and Seaway Trail Board Member David G. White who is coordinating the summer tour and the branding project on behalf of Seaway Trail, Inc., adds, “The Seaway Trail: Experience The Journey tour puts the traveling public at the helm of this project for New York’s freshwater shoreline. They will be helping to chart how Seaway Trail, Inc. and its member attractions, accommodations and services set their sails to deliver on and exceed consumer expectations over the next 30 years.”

Seaway Trail: Experience The Journey has already been to Old Fort Niagara, the Orleans County Marine Park at Point Breeze, the 50th anniversary of the New York Power Authority at Massena, the Rochester Harbor and Carousel Festival, The Landing at Pultneyville, and the Henderson Harbor pull-off overlooking Lake Ontario from the Seaway Trail. The official car sponsor for the tour is F.X. Caprara.

The Seaway Trail was first signed in 1978. Today the byway stretches 454 miles across New York through St. Lawrence, Jefferson, Oswego, Cayuga, Wayne, Monroe, Orleans, Niagara, Erie, and Chautauqua counties, and includes 64 miles of Seaway Trail Pennsylvania along the Lake Erie shoreline. The Federal Highway Administration designated the Seaway Trail a first-round America’s Byway in 1996. The National Parks Service designated the route a National Recreation Trail in the 1980s. It is also a New York State Scenic Byway and a New York State Bicycle Route.

Learn more about the Seaway Trail at www.seawaytrail.com.

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