2011 Boating Campaign
Great Lakes Boating & Marine Trades - Press Release (Discover Better Boating, Apr '11)

“Discover Better Boating” Television News Series Debuts April 23

Contacts: Dave White, New York Sea Grant, 315-312-3042

Oswego, NY, April 11, 2011 - Starting Saturday, April 23, 2011, New York boaters will have the opportunity to “Discover Better Boating” on YNN (Your News Now) television. Once a month boating industry professionals will offer information and tips on such topics as preparing your boat for the boating season, boating safety, the impact of ethanol fuel on your boat, and getting better gas efficiency in a tight economy.

The television outreach, a partnership of New York Sea Grant with the Boating Industries Association of Upstate New York (BIA) and Your News Now, has evolved from the Discover Clean & Safe Boating campaign begun by New York Sea Grant and BIA in 2008.

YNN, based in Syracuse, NY, is one of thirteen 24-hour local news channels owned and operated by Time Warner Cable nationwide. The YNN channel based in Syracuse telecasts two separate program feeds, one to Central/Northern New York; one to the Southern Tier. Content is generated from seven regional newsrooms, along with the Syracuse headquarters.

YNN is available to nearly 600,000 cable subscribers across a 25-county, 15,000 square mile area.

New York Sea Grant Coastal Recreation and Tourism Specialist Dave White will introduce the monthly “Discover Better Boating” segments. White said, “We are pleased to have the broad public reach provided by Your News Now to help educate boaters about how to enjoy New York’s waters cleanly, safely and in an environmentally-friendly way.”

The Boating Industries Association of Upstate NY is an association of independent marine dealers, retailers and marine-related businesses located throughout Central NY. BIA President John Jablonski, owner of The Sailboat Shop in Skaneateles, NY, said, “The Boating Industries Association is pleased to help bring this new television initiative to the public because our member businesses are all about making boating more enjoyable on Central New York waterways.”

YNN News Director Ron Lombard said, “YNN takes its role in delivering timely and practical information to the public seriously. The Discover Better Boating segments will benefit from the expertise of New York Sea Grant as our science-based partner, and with the industry knowledge of the Boating Industries Association members.”

After the April 23rd debut, the Discover Better Boating segments will run on YNN stations every third Saturday through October.

More Information:

YNN’s coverage area includes metropolitan Syracuse, Utica and the Mohawk Valley, the Adirondack Tri-Lakes area, Watertown the St. Lawrence Seaway/Canadian border region, and, covers New York’s Southern Tier from western Steuben County, across the Elmira/Corning area, to Greater Binghamton, and along the Interstate-88 corridor through Oneonta, plus portions of the Northern Tier of Pennsylvania.

New York Sea Grant (NYSG) is a statewide network of integrated research, education, and extension services promoting coastal economic vitality, environmental sustainability, and citizen awareness about the State’s marine and Great Lakes resources. NYSG is currently in its 40th year of “Bringing Science to the Shore.” NYSG, one of 32 university-based programs under the National Sea Grant College Program of the National Oceanic and Atmospheric Administration (NOAA), is a cooperative program of the State University of New York and Cornell University.

The Boating Industries Association of Upstate New York is an association of independent marine dealers, retailers and marine-related businesses located throughout Central New York. Association members provide the public with information and expertise on boats, marine equipment, rules and regulations, safety and the diverse boating resources to be enjoyed throughout upstate New York. The Central NY Boat Show is an annual BIA event held at the NYS Fairgrounds in Syracuse.

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