New York Sea Grant’s Dave White and Great Lakes Seaway Trail Executive Director Teresa Mitchell will make a joint presentation at the National Scenic Byway Conference in Denver August 23-26.

The topic of the discussion will be how to revitalize a brand to benefit a byway, the businesses, attractions, services and residents along the byway, and the byway organization. One of the early results of the ongoing branding process for the 518-mile byway that parallels the St. Lawrence River, Lake Ontario, Niagara River and Lake Erie in New York and Pennsylvania is adding Great Lakes to the Seaway Trail name for broader geographical identity.

For more information on this event, click here.